Marketing Agency Audit Checklist | Casey Meraz
Marketing Agency Audit Checklist
A comprehensive 50-point checklist to evaluate your law firm's or solicitor practice's marketing agency and identify where your budget is being wasted. Applicable to firms in the US, UK, and Ireland.
What's Inside:
- 50-point audit checklist across 5 critical categories
- Scoring system to evaluate agency performance
- Red flag indicators that signal it's time to switch
- Interpretation guide to understand your results
- Next steps recommendations based on your score
Why This Matters
After working with 500+ law firms and solicitor practices over 15 years, I've seen the same patterns repeatedly -- agencies that don't understand legal marketing, no tracking of actual case or client acquisitions, and budget waste that can reach $50K+ annually. Whether your agency handles SEO optimization or optimisation, PPC, or content, this checklist gives you a systematic way to evaluate if they are delivering real value or just burning your budget.
Get Your Free Checklist
Enter your email and I'll send you the checklist immediately.
I respect your privacy. Unsubscribe anytime.
Trusted by 500+ law firms
15+ years of legal marketing expertise
Who Is This For?
This checklist is designed for law firm managing partners, solicitor practice managers, and marketing decision-makers across the US, UK, and Ireland who:
- Suspect their current agency isn't delivering results
- Can't clearly see ROI from their marketing spend
- Are evaluating whether to switch marketing agencies
- Want to hold their agency accountable
About Casey Meraz
I've spent 15+ years helping attorneys and solicitors build marketing strategies that actually work. After managing over $10M in legal marketing spend and working with 500+ firms across the US, UK, and Ireland, I've seen every agency mistake in the book. This checklist distills that experience into a practical tool you can use today.