Publications & Contributions
Contributing expertise to the industry's leading SEO publications including Moz, BrightLocal, Whitespark, and legal marketing outlets.
Published In
Featured Publications
Landmark contributions that have shaped the local SEO industry.
How to Perform the Ultimate Local SEO Audit
Moz • 2014
The definitive guide to local SEO audits, covering everything from Google Business Profile optimization to citation management. This guide has been referenced by thousands of SEO professionals worldwide.
Read on MozLocal Search Ranking Factors Study
Moz • 2013-2015
Contributor to the authoritative annual survey of local SEO experts, identifying the key factors that influence local search rankings.
Read on MozLocal Search Ranking Factors Study
For three consecutive years (2013-2015), I contributed to Moz's authoritative Local Search Ranking Factors study—the industry's most comprehensive survey of local SEO experts.
This research helped define how the industry understands local search, identifying key ranking signals and best practices that continue to guide SEO professionals worldwide.
- Identified key Google Business Profile ranking factors
- Analyzed review signals and their impact on rankings
- Contributed insights on citation building best practices
Research Impact
The Local Ranking Factors study remains one of the most cited resources in the local SEO industry, referenced by practitioners, agencies, and in countless training materials.
All Publications
Complete list of articles, guides, and contributions.
The Complete Guide to Google Business Profile
In-depth article covering advanced GBP optimization strategies for local businesses.
Local SEO for Lawyers: A Complete Guide
Comprehensive guide to local SEO specifically tailored for law firms and legal professionals.
Building Citations That Matter
Expert insights on building a strong citation profile for local businesses.
The Impact of Reviews on Local Rankings
Analysis of how reviews influence local search rankings and strategies for generating more.
Local SEO Trends for Law Firms
Industry analysis of emerging local SEO trends affecting legal professionals.
SEO Best Practices for Personal Injury Lawyers
Tactical SEO recommendations for personal injury law firms looking to improve visibility.
Advanced Local Ranking Strategies
Advanced techniques for improving local search performance beyond the basics.
Content Marketing for Law Firms
How law firms can leverage content marketing to build authority and attract clients.
Interested in a Guest Contribution?
I occasionally contribute guest articles to select publications in the SEO and legal marketing space.