Books by Casey Meraz
Practical guides on local SEO and legal marketing, trusted by thousands of professionals worldwide.
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Local Marketing for Personal Injury Lawyers
Winning at Local SEO for Lawyers
The definitive guide to local SEO and digital marketing specifically for personal injury law firms. This comprehensive book covers everything from Google Business Profile optimization to content strategy, review generation, and competitive analysis.
What You'll Learn:
ISBN: 978-1660339723
About This Book
Personal injury law is one of the most competitive markets in legal marketing. This book provides a step-by-step roadmap for law firms looking to dominate local search results and generate consistent, high-quality leads.
Drawing from over a decade of experience working with some of the most successful personal injury firms in the country, this guide covers:
• Complete Google Business Profile optimization strategies • Local SEO tactics that actually move the needle • Content marketing frameworks for legal professionals • Review generation and reputation management • Competitive analysis and market positioning • Converting website visitors into consultations
Whether you're a solo practitioner or a multi-office firm, this book provides actionable strategies you can implement immediately.
Book Cover
How to Perform the Ultimate Local SEO Audit
A Comprehensive Guide
The companion book to the popular Moz guide, providing a comprehensive framework for auditing and improving local SEO performance. Used by SEO professionals worldwide.
What You'll Learn:
ISBN: 978-1503274778
About This Book
This book provides a systematic approach to local SEO audits that has been adopted by agencies and consultants around the world. Originally developed as a companion to my Moz guide, this expanded version includes additional case studies, templates, and advanced techniques.
The audit methodology covers:
• Technical SEO foundation assessment • Google Business Profile audit • Citation analysis and cleanup • Review profile evaluation • Competitive gap analysis • Link profile assessment • Content and on-page optimization
Each section includes checklists, scoring frameworks, and prioritization guidance to help you identify the highest-impact opportunities for any local business.
Why These Books Matter
These books aren't theoretical exercises—they're distilled wisdom from over 15 years of hands-on experience helping law firms succeed in digital marketing.
Every strategy, every tactic, every recommendation comes from real-world testing with actual law firm clients. I've seen what works, what doesn't, and why certain approaches succeed in the highly competitive legal market.
Whether you're a law firm owner looking to improve your own marketing or an SEO professional serving legal clients, these guides provide the foundation you need to succeed.
Learn More About Casey"Casey's book is the most practical guide to law firm SEO I've ever read."
— Law Firm Marketing Director
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