Ethical SEO Consulting
Founded in 2009, Ethical SEO Consulting was where my journey as an entrepreneur truly began. It was built on one simple principle: SEO doesn't have to be shady to be effective.
The Story
In 2009, the SEO industry had a reputation problem. Many practitioners relied on manipulative tactics—link schemes, keyword stuffing, and other techniques that put client businesses at risk. After years of observing this firsthand, I decided to take a different approach.
Ethical SEO Consulting was founded on the belief that sustainable results come from quality content, genuine authority building, and technical excellence—not from gaming the system. The name wasn't just branding; it was a commitment.
Starting as a solo consultancy, I worked with businesses across various industries. But it was the work with law firms that proved most rewarding. The legal industry's unique challenges—intense competition, high-value keywords, strict advertising regulations—demanded a sophisticated approach.
By 2011, the majority of my clients were law firms. The decision to focus exclusively on legal marketing led to the rebrand as Juris Digital—a name that better reflected our specialized expertise.
Founding Principles
The values that defined Ethical SEO Consulting continue to guide everything I do today.
White-Hat Only
No shortcuts, no manipulation, no techniques that could harm client businesses. Only sustainable, Google-approved methods.
Results-Driven
Focus on outcomes that matter—leads, cases, revenue—not vanity metrics that look good but don't grow businesses.
Transparency
Clear communication about what we're doing, why we're doing it, and what results to expect. No black boxes.
The Evolution
Ethical SEO Consulting evolved into Juris Digital in 2011, but the principles remain the same.
Learn About Juris Digital